LG Display has created the world's first large, rollable, ultra-high definition screen.
The 4K display uses OLED technology, allowing it to be more flexible than a conventional LED television.
BBC North America technology reporter Dave Lee saw it in action.
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Tags: bbc, bbc news, news, CES 2018, ces, oled, tv, rollable tv, rollable TV screen, large rollable TV screen, OLED technology, LED television, technology, tech news, technology news